Summary
In 2012, B.P. de Silva Holdings, Singapore’s oldest family-run business, approached Gone Adventurin’ with a unique set of challenges. Their objective: to use the occasion of their 140th anniversary to strengthen their external stakeholder engagement, enhance brand identity by communicating brand story and their heritage, maximise ROI on brand marketing spend, increase employee pride and give back to and support communities in Sri Lanka, a country critical to their heritage and future growth. LateNite Films produced the 53 minute film, as well as the trailer and additional web content.
Private Screening
Watch the password protected film here.
Please contact us if you would like to request the password.
The Results
Cycle on Ceylon: Spirit of The Journey enabled B.P. de Silva Holdings to authentically share its brand story and heritage to more than 4 million people through documentary film screenings in venues such as the British High Commission in Singapore, Australian Centre for Moving Image in Melbourne and 15+ media impressions in online and traditional print media.
The content generated from Cycle on Ceylon brought our brand to life. Gone Adventurin’ achieved this through unique, creative and innovate content relevant and compelling to our stakeholders.Navin Amarasuriya, Director of B.P. de Silva Holdings
Cast & Crew
Cyclists:
Navin Amarasuriya
Laurens Koppelaar
Debbie Paterson
Kimble Ngo
Ashwin Subramaniam
Team Manager:
Ivan Tay
Practical Action:
Varuna Rathnabharathee
Thileepan Sypherion
Damitha Samarakoon
Support Drivers:
Chrishantha Jayatilake
Janaka Chamera Abesekara
Tea Tang Manager:
Jayanath Perera
Galle Tsunami Survivors:
Rashad (Boy)
Devon (Cliff Jumper)
Fisherman (Unnamed)
Director:
Michael J. Lutman
Producers & Cinematographers:
Jacqui Hocking
Michael J. Lutman
Music Composer:
Dmitri Golovko
Additional Music :
Craig Jansson
Michael Shanks
Towards The Sun – Roadgeek
War Song & Boat Song – Oh Pep!
Editor:
Jacqui Hocking
Sound Design:
Craig Jansson
Additional Sound Design:
John Servedio
Colourist:
Roslyn Disisto
Online Editor:
Michael J. Lutman
Graphics:
Michael Shanks
Eugene Richards
Location Support:
Chula De Alwis
Jayanath Perera
Practical Action Logistics:
Chandima Liyanagamage
Sinhala & Tamil Translations:
Mrs. K. Mendis
Krishnamurthy Subramaniam
Vidya Subramaniam
Sam Ravindran
Sharmila Ravindran
Kavya Gunawardene
Sachie Rajapakse
Rochelle Dias
Bamboo Bikes:
Ah Sun ‘Sunny‘ Chuah
Bamboobee
Singapore Support Team:
Patrick Lai
Peter Yang
Shahrin Selamat
Grace Chen
Technical Support:
Kimble Ngo
Anli Vuong
Chris Hocking
Newspaper Referenced Excerpts:
The Daily News, Sri Lanka
The New York Times, USA
Washington Post, USA
Special Thanks
British High Commission, Singapore
H.E. Antony Phillipson
The Amarasuriya Family
B.P. De Silva Group, Employees & Staff
Practical Action, Staff & Volunteers
National Youth Council, Singapore
Australian High Commission, Singapore
Tea Tang Inc, Sri Lanka
Design Gel, New Zealand
Jd Rent-A-Car Pty, Ltd, Sri Lanka
Heritance Kandalama, Sri Lanka
The Hub, Singapore
Empact, Singapore
Wee Swee Poh
Veronica Yow
Michele Huang
Naseem Mohamed
Kenji Lim
Harshini De Silva
Pepita Emmerichs
Jack Hutchings
Rohan Zerna